{"product_id":"quiero-y-no-puedo-una-historia-de-los-pijos-de-espana","title":"Quiero y no puedo: Una historia de los pijos de España","description":"\u003cp data-start=\"65\" data-end=\"392\"\u003eAn X-ray of pijo culture in Spain, from the 19th-century landed gentry to the cayetanos, including the \u003cem data-start=\"173\" data-end=\"188\"\u003egauche divine\u003c\/em\u003e and the yeyé. A revealing essay on a phenomenon that goes far beyond the archetype and helps to understand, with a sharp perspective, the true background of class struggle in Spanish society.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"426\"\u003e\u003cstrong data-start=\"394\" data-end=\"426\"\u003eMilestones of “lo pijo” in Spain\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"427\" data-end=\"1287\"\u003e\n\u003cli data-start=\"427\" data-end=\"488\"\u003e\n\u003cp data-start=\"429\" data-end=\"488\"\u003e\u003cstrong data-start=\"429\" data-end=\"437\"\u003e1853\u003c\/strong\u003e Eugenia de Montijo orders her first Louis Vuitton.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"489\" data-end=\"551\"\u003e\n\u003cp data-start=\"491\" data-end=\"551\"\u003e\u003cstrong data-start=\"491\" data-end=\"499\"\u003e1910\u003c\/strong\u003e Alfonso XIII popularizes summer vacations in the north.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"552\" data-end=\"637\"\u003e\n\u003cp data-start=\"554\" data-end=\"637\"\u003e\u003cstrong data-start=\"554\" data-end=\"562\"\u003e1950\u003c\/strong\u003e Franco’s daughter marries Cristóbal Martínez Bordiú, the “pollopera.”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"638\" data-end=\"703\"\u003e\n\u003cp data-start=\"640\" data-end=\"703\"\u003e\u003cstrong data-start=\"640\" data-end=\"648\"\u003e1963\u003c\/strong\u003e Marisol wears a Dior dress in \u003cem data-start=\"687\" data-end=\"700\"\u003eRumbo a Río\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"744\"\u003e\n\u003cp data-start=\"706\" data-end=\"744\"\u003e\u003cstrong data-start=\"706\" data-end=\"714\"\u003e1965\u003c\/strong\u003e Bocaccio opens in Barcelona.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"745\" data-end=\"795\"\u003e\n\u003cp data-start=\"747\" data-end=\"795\"\u003e\u003cstrong data-start=\"747\" data-end=\"755\"\u003e1970\u003c\/strong\u003e Julio Iglesias inaugurates Puerto Banús.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"796\" data-end=\"838\"\u003e\n\u003cp data-start=\"798\" data-end=\"838\"\u003e\u003cstrong data-start=\"798\" data-end=\"806\"\u003e1980\u003c\/strong\u003e First Don Algodón sweatshirt.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"899\"\u003e\n\u003cp data-start=\"841\" data-end=\"899\"\u003e\u003cstrong data-start=\"841\" data-end=\"849\"\u003e1986\u003c\/strong\u003e Hombres G bring the word “pijo” to the masses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"900\" data-end=\"964\"\u003e\n\u003cp data-start=\"902\" data-end=\"964\"\u003e\u003cstrong data-start=\"902\" data-end=\"910\"\u003e1992\u003c\/strong\u003e Isabel Preysler and Miguel Boyer buy Villa Meona.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1018\"\u003e\n\u003cp data-start=\"967\" data-end=\"1018\"\u003e\u003cstrong data-start=\"967\" data-end=\"975\"\u003e2002\u003c\/strong\u003e Aznar’s daughter gets married in El Escorial.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1019\" data-end=\"1069\"\u003e\n\u003cp data-start=\"1021\" data-end=\"1069\"\u003e\u003cstrong data-start=\"1021\" data-end=\"1029\"\u003e2003\u003c\/strong\u003e Real Madrid signs David Beckham.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1169\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1169\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1080\"\u003e2011\u003c\/strong\u003e Cayetano Martínez de Irujo: “Andalusian day laborers have little desire to work.”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1170\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1172\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1180\"\u003e2016\u003c\/strong\u003e Felipe Juan Froilán de Todos los Santos comes of age.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1251\" data-end=\"1287\"\u003e\n\u003cp data-start=\"1253\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1253\" data-end=\"1261\"\u003e2023\u003c\/strong\u003e The “cayeborroka” erupts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1289\" data-end=\"1580\"\u003eRaquel Peláez explores these moments with a deeply analytical and sharp gaze to tell the story of a country dazzled by appearances, where the imagery of sailboats, hunts, cocktails, and luxury handbags coexists with increasingly visible and distressing social inequality.\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"2073\"\u003eWhen Spain fully integrated into the free market economy and adopted the consumption habits of so-called “free” societies, a social archetype appeared that would never leave the collective imagination: the pijo. Those cheerful, carefree, and consumerist young people, neither left nor right, who went to Hombres G concerts wearing pastel-colored sweaters and fluorescent down jackets, were the friendly face of the welfare state and the promise of a world without problems.\u003c\/p\u003e\n\u003cp data-start=\"2075\" data-end=\"2522\"\u003eOver the following decades, pijismo has mutated into countless variants, so subtle and elusive that, already in the 21st century, it only finds a representation as pure and caricatured as the original: the cayetano. Its symbolic universe retains the soft hedonism of the eighties but adds elements that speak of the triumph of neoliberalism, nostalgia for the times of the landed gentry, and friction with new urban tribes.\u003c\/p\u003e\n\u003cp data-start=\"2524\" data-end=\"2964\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAnd, deep down, the question remains: what exactly is a pijo? Are there “real” and “fake” pijos? Is a pijo always right-wing? Is being pijo the same as being rich? How many types of pijos are there? In a society obsessed with image, money, and success, aren’t we all, at some point, suspects of pijismo? And why has “pijo” gone from being an insult to an adjective that many dream of being able to claim?\u003c\/p\u003e","brand":"Blackie Books","offers":[{"title":"Default Title","offer_id":56569978782040,"sku":"LIB-QU-BL-427","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8464\/0856\/files\/9788410025233.jpg?v=1768957020","url":"https:\/\/eu.plasticbooks.com\/en\/products\/quiero-y-no-puedo-una-historia-de-los-pijos-de-espana","provider":"Plastic Books","version":"1.0","type":"link"}