The perfect palette for graphic design and illustration. Color combinations, symbolism, and cultural references

This second book in the successful La paleta perfecta series focuses on the creative use of color in graphic design and illustration. This practical and inspiring publication, filled with color palettes and commentary on the meaning of color in different cultures around the world, is illustrated with projects by prestigious designers and illustrators from across the globe. The book is organized by colors and atmospheres associated with different times of day. Using real examples from the fields of graphic design and illustration, it showcases different and innovative combinations of all colors with their meanings, stimulating color gradients, as well as scaling each color in various percentages. Knowing how to use color creatively also means understanding the emotions it conveys and how these emotions affect our creations. Additionally, we must keep in mind that color is perceived differently in various countries and cultures. A book intended for graphic designers, students, and anyone interested in effective, exciting, and unexpected color combinations.