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Barbie: Seis miradas críticas sobre la película que agitó la conversación cultural
Místicas. Brujas, diosas y ocultistas en los arquetipos del tarot claims the participation of women in the history of occultism through twenty-two portraits that dialogue with the arcana. Artists, poets, mediums, goddesses, and warriors who experienced contact with the supernatural and whose lives illuminate a tradition so often told without them.
«In the summer of 2023, a tsunami of enormous proportions shook the global film industry. The release of Barbie, by American filmmaker Greta Gerwig, preceded by a massive campaign in marketing, it broke records: it was the most profitable film of the year and the first major box office hit directed by a woman. Beyond the numbers, it became a mass phenomenon that sparked genuine rivers of ink. It is clear that something happened with Barbie.»
Whether we like it or not, Barbie is already part of a defining sense of our time: of the intellectual debate its social impact; the cultural re-signification of the doll and the concept of blockbuster, to the role feminism in pop narratives and the film industry; and the capacity of capitalism to reinvent itself and capitalized on any idea. Not having seen Barbie —and not having an opinion— meant being left out of the game. In a society shaped by polarization, the film generated opposing stances and even reached the cultural geopolitics, while Mattel and Warner Bros. took note: a budget of 145 million dollars and, in just four months, more than 1.3 billion in revenue.
This volume brings together six critical articles on the film and its cultural readings, with a clear intention: to ground a phenomenon that goes far beyond the doll that inspires it.
What you will find
- Six critical and complementary perspectives.
- Context on marketing, box office, and reception.
- Debates on pop feminism, blockbuster, and mass culture.
- The re-signification of Barbie in 2023 and its social impact.
About the authors
Eduardo Guillot has been a cultural journalist since the late eighties. Member of the programming team of the Filmoteca de Valencia (2000–2005) and author of about twenty books on music, cinema, and popular culture. He has worked as a programmer at various international festivals and between 2018 and 2024 was Artistic Director the Mostra de València – Cinema del Mediterrani.
Eulàlia Iglesias is a journalist specializing in film and audiovisuals. She collaborates with Caimán Cuadernos de Cine, Fotogramas, Ara, Filmtopia y Rockdelux. Professor of Film and Television Theory and Analysis at Universitat Rovira i Virgili, she is part of the committee of the selection committee of the Seminci (Valladolid International Film Week) and the D’A Festival Cinema Barcelona.
Jara Yáñez is the director of the magazine Caimán Cuadernos de Cine. Professor in the Master's program in Film Criticism and a regular collaborator on the program "Historia de nuestro cine" (TVE). She holds a degree in Art History from the University Autonomous University of Madrid and holds a PhD in Film History, she has published works on production, exhibition, and authors such as Isabel Coixet, Pilar Miró or Elías León Siminiani.
Aarón Rodríguez Serrano is a Professor of Audiovisual Communication at Universitat Jaume I. Author of more than a dozen books, including Espejos en Auschwitz: Apuntes sobre cine y Holocausto (Shangrila, 2015), Nanni Moretti (Cátedra, 2018) and Volver al cine: Pensar, escribir y analizar las películas (Solaris, 2024). He collaborates as a critic and produces video essays on the relationships between cinema and philosophy.
Jesús Palacios is a journalist and writer, born in San Lorenzo de El Escorial. With more than two decades of experience, she has worked in press, radio, and television, collaborating with media such as Tiempo, Tribuna, Interviú, El Mundo, El Periódico de Catalunya, or El Independiente. Author of several books, including Los papeles secretos de Franco, with notable critical and commercial success.
María Ruido is a visual artist, filmmaker, researcher, and educator. Professor in the Department of Image of the University of Barcelona. Among her productions, the documentary essays La memoria interior (2002) stand out, Tiempo real (2003), Ficciones anfibias (2005), L’oeil impératif (2015), Mater Amatísima (2017), Estado de malestar (2019), and the conference-performance Las reglas del juego (2022). She has participated in numerous exhibition projects in Spain and internationally, and her works are part of permanent collections from MNCARS, MACBA, CA2M, CGAC, and the OVNI Archive.