{"title":"Books by Jim Heimann","description":null,"products":[{"product_id":"all-american-ads-of-the-90s","title":"All-American Ads of the 90s","description":"\u003cp\u003e\n  An essential journey into 1990s advertising: a visual compendium that brings together the campaigns, ads,\n  and marketing strategies that defined an entire generation.\n  \u003cstrong\u003eAll-American Ads of the '90s\u003c\/strong\u003e looks back with irony and nostalgia at how brands managed to sell everything from portable consoles like the \u003cstrong\u003eGame Boy\u003c\/strong\u003e to albums by bands like \u003cstrong\u003eBoyz II Men\u003c\/strong\u003e, including luxury perfumes and futuristic cars.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  The work captures the contrast of a decade marked by mass consumption and major pop culture milestones.\n  In a single volume, social controversies such as the Los Angeles riots or the Columbine tragedy coexist\n  with the rise of the digital era, the influence of Silicon Valley, and the scandals of Bill Clinton’s presidency.\n  All framed by bold advertising, where nudity, sex, and humor became tools to sell practically everything.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  The \u003cstrong\u003e90s\u003c\/strong\u003e were also the golden age of iconic toys: \u003cstrong\u003eSuper Soakers\u003c\/strong\u003e water guns,\n  \u003cstrong\u003ePlayStation\u003c\/strong\u003e consoles, and immortal characters like \u003cstrong\u003eSuper Mario\u003c\/strong\u003e, \u003cstrong\u003eSonic\u003c\/strong\u003e, or the cars from \u003cstrong\u003eGran Turismo\u003c\/strong\u003e.\n  High-end fashion brands like \u003cstrong\u003eGucci\u003c\/strong\u003e, \u003cstrong\u003ePrada\u003c\/strong\u003e, \u003cstrong\u003eLouis Vuitton\u003c\/strong\u003e,\n  and \u003cstrong\u003eHermès\u003c\/strong\u003e solidified their status as symbols of desire, while the automotive industry\n  revived classics like the \u003cstrong\u003eVolkswagen Beetle\u003c\/strong\u003e and experimented with models like the\n  \u003cstrong\u003eFord Probe\u003c\/strong\u003e or the \u003cstrong\u003eHummer\u003c\/strong\u003e.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  With six thematic chapters dedicated to food, fashion, entertainment, automobiles, and more, this book gathers\n  the best of 1990s American marketing. A tribute designed both for those who feel nostalgia\n  for \u003cstrong\u003etazos\u003c\/strong\u003e, \u003cstrong\u003eBeanie Babies\u003c\/strong\u003e, the early seasons of \u003cstrong\u003eThe Simpsons\u003c\/strong\u003e, or the \u003cstrong\u003eHarry Potter\u003c\/strong\u003e books, as well as for professionals and curious readers seeking to understand the evolution of modern advertising.\n\u003c\/p\u003e\n\n\u003ch3\u003eAbout the authors\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n    \u003cstrong\u003eSteven Heller\u003c\/strong\u003e, an international reference in graphic design, was for more than three decades\n    the art director of the \u003cem\u003eNew York Times\u003c\/em\u003e. Author of over 120 books, he is co-chair of the\n    “MFA Designer as Author” program at the School of Visual Arts.\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cstrong\u003eJim Heimann\u003c\/strong\u003e, executive editor of TASCHEN America, is a cultural anthropologist and historian specializing\n    in pop culture, architecture, and the history of Los Angeles and Hollywood. His titles include\n    \u003cem\u003eSurfing\u003c\/em\u003e, \u003cem\u003eCalifornia Crazy\u003c\/em\u003e, and the \u003cem\u003eAll-American Ads\u003c\/em\u003e series.\n  \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":55736986435928,"sku":"LIB-AL-TA-267","price":30.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/8464\/0856\/files\/all-american-ads-of-the-90s-4594019.jpg?v=1761842624"}],"url":"https:\/\/eu.plasticbooks.com\/en\/collections\/libros-jim-heimann.oembed","provider":"Plastic Books","version":"1.0","type":"link"}